here are many people who think that paying monthly for SEO services equates to a certain number of leads or jobs that are guaranteed. This is foolish thinking. Advertising your business in any form of media, whether it be television, radio, print or internet does not guarantee that you will become busy overnight. What advertising does for your business is put your business where people will find it easily. Also, if some thought went into the ad, some may even remember your ad by a catchy tune, jingle, catch phrase, logo or gimmick.
Comparing an ad to a optimized website is like comparing a grape to an orange… Sure, both are fruit, but there are many differences. First, SEO is done to win the organic positions on the search engine’s results. This means that you don’t have to pay the search engine to be listed there, they have chosen your website naturally because it had met the criteria of the algorithm set by the search engine. To advertise, you would have to pay the search engine to be listed there. Positions in the organic results are not for sale therefore, YOU CANNOT ADVERTISE THERE. You will need someone who can win the positions for you. This will take a qualified programmer to code the back end of your website (the engine of the rocket) to meet current standards, and once you have the engine tuned to peak performance, you will then need the relevant content (lots of content) to match keywords your customers would key in to find your website. The more fresh relevant content the better. This too takes time and thought to write. Great websites are well balanced with these elements.
Search engine optimizers are not advertisers, they are skilled at doing one thing. Winning those positions that are not for sale. Just like to win a horse race, you need the fastest horse with the lightest jockey, or to win a car race you need the fastest car with the most skilled driver… if you want to win out your competition, you need the best qualified team to build your website.