SEO VS YELLOW: Epiphany


SEO VS YELLOW: Epiphany






SEO VS YELLOW: Epiphany



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Today I had an epiphany…

This bad economy is not such a bad thing. Yes, I know I may get some hate mail over this, but before you start to burn up your keyboards America, consider this thought first.

When times were good, there was plenty to go around and everyone was doing well. This was only because people were spending money …if you lost money, SO WHAT? There was more money to come the next business day. There were even people that had NO BUSINESS being in business, and they too were getting rich.

Today, work is scarce. Consumers are not spending like they used to and the business they do are with companies chosen after much research is done on them first. Businesses that don’t operate ethically or lack satisfactory customer service will see less and less sales as time goes on. Eventually, a thinning will occur (as in nature) the weak will die off and the strong will survive. The strong will become tomorrow’s super giants.

It is always sad to see something die, especially when a lot of hard work was involved in the beginning and a lot of money was spent to keep it going. But as with everything in nature, something has to die for something else to live …it’s the cycle of life.

In business, if you want to succeed, you WILL have to work hard and you WILL spend a ton of money. If your decisions are made from a position of power, you will do well. If you react on emotions and your decision making is dependent on mood …you might as well start shopping for a comfortable coffin to rest in, because your business will need one soon.

There is no room for emotions in business, and any hesitations will leave you in the wake of your competitor …remember everyone in your industry is out to win the few jobs out there! To win, you have to be the one on top. Doing what worked well yesterday TODAY will put your business in that coffin.

We at Sadree Web Design are here because we believe in the power of the Internet and have been building a network as large as today’s super giants on the web. We are already seeing the benefits of this new way of thinking in more ways than just financially.

Advertising doesn’t get cheaper than FREE!!! If this doesn’t make you want to look into SEO, then stick with YELLOW and rest in peace my friend.

Categories: SEO

SEO Timeline



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Here is a lesson in SEO history.  Websites have been around for many years, and businesses have also been using this technology for quite some time… take a look at the time line below.

  • Mid-1990s — Webmaster and content providers began optimizing sites for search engines. Webmaster also known as Web developer.
  • 1997 — The phrase ” Search engine optimization” came into use. Site owners started to recognize the value of having highly ranked and visible in search engines results.
  • 1998 — Larry Page and Sergey Brin founded Google. Google attracted a loyal following among the growing number of internet users.
  • · 2004 — Search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more then 200 different signals.
    • · 2005 — Google began personalizing search results for each user. Depending in their history of previous searches, Google crafted results for logged in users.
    • · 2007 — Google announced a campaign against paid links that transfer Page-Rank.
    • · 2009 — Google disclosed that they had taken measures to mitigate the effects of Page-Rank sculpting by use of the no follow attribute on links. December 2009 Google announced it would be using the web search history of all its users in order to populate search results.
Categories: SEO

More on SEO



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Our goal is to help stimulate the economy by bringing to the local business community the power of the Internet one business at a time. For those that are online already, but lost in cyber-space… our goal is to help you understand what you have and what you need to help you find your way. We are a family owned small business with some very valuable knowledge that we will openly share with you …or your competition. We don’t “pressure sell” our service because we only want clients that see the value in what we do. Search Engine Optimization is growing in popularity and when it becomes the trend, competition will drive up campaign costs. The time to get on board is right now!

We have a team of talented and highly skilled web programmers and SEO specialists on staff ready to answer any questions you may have regarding a website you currently have that isn’t performing. If you don’t have a website yet and were thinking about getting one call me today for a free estimate.The investment you make today in your business could yield ten fold tomorrow.

The first step to a successful campaign is to understand everything involved. We research your competition, and if we found you, this step was done carefully because we only target potential clients that we can help. Before our representatives make a phone call to a perspective business, their website is carefully looked over from top to bottom and on both front and back sides. The website code is checked to W3C standards for validation and key wording is also scrutinized. Some websites are designed to “fail” or not perform without fuel in the form of

pay-per-click advertising. If you are currently paying a phone book to be on the internet, you may be one of these people. Their goal is to keep you paying, and SEO does the exact opposite. It is not in their best interest to inform you of all of your options. As the owner of a business, it is in your best interest to look outside of their options to find what is best for you. The internet has become such a huge part of our culture so much that people now use it to learn, to shop, and even find a life partner. No matter the size of your business, it is a well known fact the internet is where your product or service will be seen by the most amounts of potential buyers.

 

If you are one of those businesses that have your staff standing on street corners signaling traffic into your parking lot, consider this: how many more people would you push through your doors if you were visible on Google, Yahoo, or Bing? These cyber street corners can see more than a million visitors each looking for YOUR business! Knowing this fact make standing out there in hit or miss traffic seem foolish. Sure you may nab one or two here and there, but if you want to grow your business into the future, the time to get on board is NOW.

 

If you already have a website and don’t see any value in it, you may have one of two things going on.The worst case is that you simply don’t know if it is or isn’t working. Many people we talk to openly admit they don’t bother to ask their callers HOW they were found. If you ask people will respond, most won’t offer this information unless you ask for it. The other is not quite as bad only because we can fix that… a website that was built poorly by an amateur or unskilled website developer will never stand above one that has been designed and coded by a professional. Your website might have been built correctly for its time, but now has become outdated.  Like computers, websites become out dated too …Sorry.

 

There are many factors to consider before building a website. Quality websites aren’t just thrown together. Great care goes into the design to ensure visually it will attract your visitors to your contact information and have enough good content to make them want to use it. The way to maximize the return on your website investment is to take the time to study each and every aspect of your business, and target market, then create your “brand” and build a website and a SEO campaign around it. Making you stand out from everyone else in your industry is our goal.

 

Do You Stand Out?

Categories: SEO

SEO is not advertising?



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here are many people who think that paying monthly for SEO services equates to a certain number of leads or jobs that are guaranteed. This is foolish thinking. Advertising your business in any form of media, whether it be television, radio, print or internet does not guarantee that you will become busy overnight. What advertising does for your business is put your business where people will find it easily. Also, if some thought went into the ad, some may even remember your ad by a catchy tune, jingle, catch phrase, logo or gimmick.

Comparing an ad to a optimized website is like comparing a grape to an orange… Sure, both are fruit, but there are many differences. First, SEO is done to win the organic positions on the search engine’s results. This means that you don’t have to pay the search engine to be listed there, they have chosen your website naturally because it had met the criteria of the algorithm set by the search engine. To advertise, you would have to pay the search engine to be listed there. Positions in the organic results are not for sale therefore, YOU CANNOT ADVERTISE THERE. You will need someone who can win the positions for you. This will take a qualified programmer to code the back end of your website (the engine of the rocket) to meet current standards, and once you have the engine tuned to peak performance, you will then need the relevant content (lots of content) to match keywords your customers would key in to find your website. The more fresh relevant content the better. This too takes time and thought to write. Great websites are well balanced with these elements.

Search engine optimizers are not advertisers, they are skilled at doing one thing. Winning those positions that are not for sale. Just like to win a horse race, you need the fastest horse with the lightest jockey, or to win a car race you need the fastest car with the most skilled driver… if you want to win out your competition, you need the best qualified team to build your website.